Job Responsibilities:
- Creating written pieces that are sharp, memorable, and effective at prompting readers to take action.
- Collaborating with Videographers and Multimedia Designers to ensure that posts are engaging.
- Optimising content for publication across various social media sites.
- Scheduling copy for release at optimal times.
- Create gripping content, analyse public feedback, and report on the effects of each key undertaking.
- Monitoring user’s engagement with and feedback on every post.
- Maintaining a secure database of all login credentials.
- Remaining abreast of changes to all pertinent social media applications.
- Exploring the potential value of social media sites that are not yet in our repertoire.
- Plan all the SEO, web, social media, email, and display marketing campaigns for the marketing team.
- Allocate specific budgets to each marketing role and divide the marketing campaigns over a period and among the marketing team
- Collection and interpretation of data from various marketing campaigns and analysis of that data
- Identification of trends and communication of these trend insights to the respective groups
- Planning, executing, and measuring the conversion rates from digital marketing campaigns
- Identifying crucial customer conversion points and drop off points that maximises user funnels
- Being up to date with emerging technologies and use of them to maximise output
- Periodic measurement of digital marketing campaign performance and evaluation of the performance against goals and other key performance indicators
- Brainstorming new digital marketing platforms and ways to capture customer attention
- Creating, proofreading, and editing for various digital marketing content to ensure consistency in branding
Requirements:
- Degree in marketing, communication studies, journalism, creative writing, or similar.
- Witty and strategic social media executive to oversee our company’s presence on a multitude of public platforms.
- Experience as a social media executive at a similar company.
- Expert knowledge of all leading social media sites, including their algorithms.
- In-depth understanding of the processes surrounding the creation and distribution of paid advertisements.
- Ability to create authoritative and persuasive texts.
- Should be able to strike a delicate balance between publishing frequent outputs and maintaining consumer’s interest.
- Be knowledgeable about the best posting times for each social media platform
- Flexible and engaging writing style.
- Knowledge of pertinent engagement metrics.
